Terms & Conditions.

Acceptance of Terms

By accessing the Battle Plan Marketing website (the "Site"), or by purchasing or using any of our productized services (the "Services"), you agree to be bound by these Terms & Conditions ("Terms"), our Privacy Policy, and any additional terms specific to the service you've purchased.

"We," "us," and "Battle Plan Marketing" refer to Battle Plan Marketing, LLC, a California limited liability company located at 30141 Antelope Rd, Ste D-438, Menifee, CA 92584. "You" and "Customer" refer to the individual or business entity using the Services.

If you do not agree to these Terms, do not use the Site or the Services.

Services Offered

Battle Plan Marketing currently offers three productized subscription services. Each is a flat monthly service, billed in advance, with no long-term contract.

Additional services, add-ons, and one-time professional engagements may be offered separately and governed by their own engagement-specific terms (for example, postcard design, print, and shipment for RapidReviews™).

Service Guarantees & Refunds

Battle Plan Marketing offers different guarantee terms for each productized service. Eligibility, the refund window, and what's covered are listed below.

How to request a refund (Appointment Accelerator™ or AssociatePro™ only)

To claim a refund under an applicable guarantee, you must complete the following steps within the relevant guarantee window:

1. Cancel the service in writing by emailing office@mg.battleplan-marketing.com with the subject line "Guarantee Refund Request" and the name of the service you are canceling.
2. We will acknowledge receipt within one (1) business day and confirm the cancellation.
3. We will shut down your service immediately upon cancellation — including any automations, AI replies, scheduled messages, and active integrations tied to that service.
4. We will refund the most recent subscription payment for the canceled service in full, processed within five (5) to ten (10) business days to your original method of payment.

What's not covered under any guarantee

The following are excluded from all refunds, regardless of service or guarantee window:

• Pass-through messaging costs already incurred — including SMS, MMS, voice-call, and email charges (see Section 6).
• Paid add-ons that have already been delivered, including but not limited to custom postcard design, print, and shipment.
• Third-party fees charged directly by Google, Meta, Twilio, Mailgun, LeadConnector/GoHighLevel, or any other vendor not controlled by Battle Plan Marketing.
• Subscription payments older than the relevant guarantee window for the canceled service (older than 45 days for Appointment Accelerator™, older than 30 days for AssociatePro™).
• Cancellations of RapidReviews™ subscriptions at any time.
• Cancellations after the applicable guarantee window on AppAccel or AssociatePro are still permitted at any time, but no refund is issued for the most recently billed period — see Section 5.

Each applicable guarantee is offered once per service per customer. If you cancel and refund under a guarantee and later re-subscribe to the same service, that subsequent subscription is not eligible for another refund.

Per-Service Deliverables & Limitations

The refund mechanisms in Section 3 are tied to the service deliverables described below. These are the technical deliverables we commit to installing, running, and operating within each service's applicable guarantee window (where one exists).

Subscription & Billing

5.1 Billing cycle

All Battle Plan Marketing services are billed as a flat monthly subscription, in advance, on the same day each calendar month following your initial subscription date. Payment is processed via the method you provided at signup.

5.2 No long-term contract

Subscriptions are month-to-month. You may cancel at any time. There is no termination fee.

5.3 Cancellation outside the applicable guarantee window

If you cancel after the applicable guarantee window — or at any time for RapidReviews™ (which has no guarantee window) — the cancellation takes effect at the end of your current billing period. You retain access to the service through the end of the period you've already paid for. No refund is issued for that period.

To cancel, email office@mg.battleplan-marketing.com with the subject line "Cancellation Request" and the name of the service.

5.4 Promotional and discount codes

From time to time we offer promotional discount codes (for example, GROWMYREVIEWS). When a code includes a "for life" or "locked-in" rate, the discounted price will apply to your subscription for as long as you maintain continuous, uninterrupted billing. Discounts do not survive cancellation: if you cancel and re-subscribe later, the discount is no longer valid.

5.5 Price changes

We may adjust standard subscription pricing for new customers at any time. Existing subscribers on a locked-in promotional rate are protected from these changes as long as their subscription remains active and continuous, in accordance with the terms of that specific promotion.

5.6 Failed payments

If a scheduled payment fails, we will retry the charge and notify you by email. If payment is not successfully made within seven (7) days of the original billing date, the service may be paused or terminated. Pass-through messaging costs continue to apply to any messages already sent during the period.

Pass-Through Messaging Costs

Battle Plan Marketing services rely on underlying communications infrastructure provided by LeadConnector / GoHighLevel and its upstream vendors (including but not limited to Twilio for SMS, MMS, and voice, and Mailgun for email). Standard, published rates for those services apply to all messages sent or received through your subscription. These are pass-through costs, not Battle Plan Marketing fees.

Rates are set by the underlying vendor and change from time to time. For current pricing, refer to LeadConnector's published rate guide: Calculating SMS and MMS Costs — LeadConnector.

You are responsible for maintaining a positive balance and active billing method inside your LeadConnector / GoHighLevel account. If your messaging balance is exhausted, automated messaging through the system will pause until the balance is restored. Battle Plan Marketing is not responsible for missed customer communications, lost leads, or reputational impact arising from a depleted messaging balance.

Pass-through costs are not refundable under the 30-day money-back guarantee in Section 3, because those costs are paid to underlying carriers and consumed at the moment a message is sent.

Intellectual Property

All content on the Battle Plan Marketing website — including but not limited to text, graphics, logos, audio, video, software, brand names, service marks, and the productized service names Appointment Accelerator™, AssociatePro™, and RapidReviews™ — is the property of Battle Plan Marketing, LLC and is protected by U.S. and international intellectual-property law.

You may not copy, reproduce, modify, distribute, publish, or create derivative works from any of our marketing materials, brand assets, or proprietary systems without our prior written consent.

Customer-supplied content (your logos, copy, customer data, product information, etc.) remains your property. You grant us a limited, non-exclusive license to use that content solely for the purpose of delivering the Services you've subscribed to.

Upon cancellation, we will export or hand over customer-owned data on reasonable request, subject to the data and privacy provisions in Section 9 and our Privacy Policy.

Acceptable Use

You agree not to use the Services to:

• Send unsolicited commercial messages (SPAM) in violation of the CAN-SPAM Act, TCPA, or any applicable U.S. or international communications law.
• Solicit, fabricate, or incentivize fake reviews in violation of Google, Facebook, Yelp, Angi, or any other review-platform terms of service.
• Send messages to recipients who have not consented to receive them, or who have requested to opt out.
• Use the Services for any unlawful, fraudulent, harassing, or abusive purpose.
• Impersonate any person, business, or entity, or misrepresent your affiliation with Battle Plan Marketing.
• Attempt to reverse-engineer, copy, or replicate our proprietary automations, templates, or AI prompts for resale or competing service.

We reserve the right to suspend or terminate Services without refund if you violate this Acceptable Use policy. Suspension or termination under this section does not entitle you to a refund under the 30-day guarantee.

Data & Privacy

Your use of the Services is also governed by our Privacy Policy, which describes how we collect, store, and use personal data — both yours as a customer and your end-customers' data flowing through the system.

You are responsible for ensuring that your collection and use of end-customer data through the Services complies with applicable privacy law, including the California Consumer Privacy Act (CCPA/CPRA), the EU General Data Protection Regulation (GDPR) where applicable, and any other regulation governing your jurisdiction and your customers' jurisdictions.

Battle Plan Marketing acts as a service provider/processor of the end-customer data flowing through your subscription. We will not sell or use your end-customer data for our own commercial purposes outside of providing the Service.

Disclaimers & Limitation of Liability

10.1 No guarantee of business outcomes

While we guarantee that the Services will be installed, operating, and delivering the technical functionality described in Section 4, we make no guarantee of business outcomes. This includes, but is not limited to: lead volume, booked appointments, closed sales, revenue, profit, conversion rate, search ranking, review count, or star rating. These outcomes depend on factors outside our exclusive control, including your offer, market, pricing, sales execution, ad performance, and customer experience.

10.2 "As is" basis

The Services are provided "as is" and "as available" without warranties of any kind, express or implied, except as explicitly stated in these Terms. We disclaim all implied warranties to the maximum extent permitted by law, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

10.3 Limitation of liability

To the maximum extent permitted by law, Battle Plan Marketing's total cumulative liability arising out of or relating to these Terms or the Services — regardless of the form of action (contract, tort, statute, or otherwise) — will not exceed the amount you paid us in subscription fees during the three (3) months immediately preceding the event giving rise to the claim.

In no event will Battle Plan Marketing be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages — including but not limited to lost profits, lost revenue, lost data, business interruption, or reputational harm — even if we have been advised of the possibility of such damages.

10.4 Indemnification

You agree to defend, indemnify, and hold harmless Battle Plan Marketing, LLC and its officers, employees, and contractors from any claim, demand, loss, or damage arising out of: (a) your use of the Services, (b) your violation of these Terms or any applicable law, (c) your customer content or end-customer data, or (d) your breach of any third-party platform's terms of service while using our Services.

Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of California, without regard to its conflict-of-law principles. Any dispute arising out of or relating to these Terms or the Services will be resolved exclusively in the state or federal courts located in Riverside County, California, and you consent to the personal jurisdiction of those courts.

Before initiating any formal legal action, both parties agree to first attempt in good faith to resolve the dispute through direct communication for at least thirty (30) days. If the dispute cannot be resolved through good-faith communication, either party may proceed to court.

Changes to These Terms

We may update these Terms from time to time. When we do, we will update the "Last updated" date at the top of this page and, for material changes, notify active subscribers by email at least fifteen (15) days before the changes take effect.

Continued use of the Services after the effective date of a change constitutes acceptance of the updated Terms. If you do not agree to a change, your remedy is to cancel the affected service before the change takes effect.

Contact

Questions about these Terms, the guarantee, billing, or anything else covered above:

Battle Plan Marketing, LLC
30141 Antelope Rd, Ste D-438
Menifee, CA 92584
Email: office@mg.battleplan-marketing.com
Phone: 1.951.470.1950