We fix lead leaks for operators.
Battle Plan Marketing is a veteran-owned agency that builds lead capture, booking, and conversion systems for two kinds of operators: local service businesses that close most of their work by phone and web form, and e-commerce stores where every sale closes online.
Less hype, fewer dashboards. More booked appointments — and more closed orders.
Most businesses don't need new leads. They need better systems.
Whether you make most of your money by phone and on-site bookings or entirely online, the pattern is the same: marketing is generating attention. The phone is ringing, the form is filling, the cart is loading. And then it leaks out the back door faster than it came in the front.
The leaks just look different depending on the business — but they all bleed revenue the same way.
That's the gap we close. AI + automated messaging that captures, qualifies, follows up, books, recovers, reminds, and reviews — wired into one system that runs 24/7, whether you sleep or not.
Most jobs come by phone or web form.
Your leaks: missed calls, slow callbacks, unanswered text replies, no-shows because nobody sent the appointment reminder, and 4-week sales cycles that should be 4 days. We wire up speed-to-lead, AI follow-up, and automated booking — so leads turn into appointments without your team chasing them.
Every sale closes online — or it doesn't close.
Your leaks: abandoned carts, unanswered product questions, visitors who needed help and bounced, email sequences that never trigger, returning shoppers nobody welcomes back. We wire up an AI sales associate, cart recovery, and post-purchase review flows — so paid traffic turns into orders, not bounces.
Built by an operator. Run for operators.
Mark Ambrose has spent 10+ years in digital marketing and SEO, and started and ran three successful companies over three decades. He didn't read about lead leaks in a book — he plugged them in his own businesses, then started doing the same work for everyone else's.
That operator background is why Battle Plan doesn't pitch dashboards, performative case studies, or jargon-heavy "growth frameworks." We don't bring you reports. We bring you booked appointments, closed orders, recovered carts, and 5-star reviews — wired up so they keep firing whether you're paying attention or not.
Battle Plan is built to be the team you actually want talking to your business — operator-grade, no fluff, no hand-holding required. If you've outgrown the freelancer phase but you don't want a 47-person agency treating you like a line item, you're in the right place.
Three productized systems. All operator-grade.
We don't build custom-everything snowflakes. We build three productized systems — two for local service operators, one for ecom — that fix the leaks fast, predictably, with no surprise invoices.
Appointment Accelerator™
Speed-to-lead, AI nurturing, automated booking, and appointment reminders — wired into your calendar so leads turn into appointments without your team chasing them.
See Appointment AcceleratorRapidReviews™
Automated review asks, NPS-gated routing, AI replies, and monitoring across Google, Facebook, and Angi. Stops you from forgetting to ask, and stops bad reviews from going unanswered.
See RapidReviewsAssociatePro™
An AI sales associate for ecom that answers product questions, recovers carts, and books calls — built to convert ad traffic that would have bounced.
See AssociateProNo retainers. No 90-day deliverable docs. Just a system that runs.
We move fast on purpose. Most operators have been burned by an agency before. Our job is to be the agency that doesn't repeat that pattern.
Map the funnel
We audit your current lead capture, booking, and conversion systems on a 15-minute call — phones and web forms if you're local services, ad traffic and checkout if you're ecom. Where it comes in, where it leaks out, what the patches look like. No upsell, no homework — just a real read.
Wire up the automation
We build your system inside GoHighLevel — speed-to-lead, AI follow-up, automated booking, cart recovery, review asks, and on-site AI replies. Connected to your calendar, your store, your CRM, and your phone system.
Hand it over and tune it
Your team gets trained on what to watch. We monitor performance, tune the messaging, and report what's working. You see booked appointments, not vanity metrics.
Run it forever
Once the system runs, it runs. We stay on for ongoing optimization, new sequences, and whatever else you need — but you're never locked in. Cancel anytime.
30-day money-back guarantee.
We back every service we sell with a 30-day money-back guarantee. If the system isn't doing what we said it would do, you get your money back — no friction, no script, no contract gymnastics. That's the deal.
Have a question? Want to talk?
15 minutes on your calendar. We map your current lead capture, booking, and conversion systems — phone-driven or online-only — show you where the leaks are, and tell you straight if we're a fit. If we're not, you'll still walk away with something useful.