Contractor Marketing Blog

  Today we are going to talk about how to close more leads. Because getting better at closing more sales from the leads you have is the best way to increase sales without increasing marketing costs.  And for many companies, closing their leads is more of a...

Today, we will talk about preparing for your home services business for success if we have a recession. For over 243 years, the US economy has cycled through an endless stream of up and down cycles, even some extreme booms and busts. It’s an endless cycle of what goes...

Today we're going to discuss 15 essential elements of a lead generation website. Responsive - it must auto-adjust to mobile, tablet, and desktop screens. Fast loading times  - nobody waits & Google's "page experience update" is coming in June 2021. Explain what...

Today, we will discuss two unique ways for home service companies to use direct mail to generate more business. 1. Sending direct mail postcards to people who have visited your website. This is using Retargeting as you might do with Google or Facebook ads but with...

Meaghan Likes, CPA Likes Accounting Company - Owner Bookkeeping Academy Online - Founder 231 G St Ste 7, Davis, CA 95616 (530) 746-8164 contact@likesaccounting.com www.likesaccounting.com Books recommended Today we have a special guest on the show, Meaghan Likes, CPA...

Today we’re going to talk about 25 tips to rank better in Google Maps. Google Maps is the most valuable real estate on the Internet for home service companies. It’s also FREE!!!! Get control and optimize the hell out of it - every day! Claim & Complete Your...

Growing Customer Reviews Today we’re going to talk about how to get more online customer reviews. Customer reviews and testimonials are one of the most important factors in growing your business today. Here are some quick stats that show just how much: 88% of...

Today we’re going to talk about Google Ads. How to create a high-performance google ads campaign that can deliver a great ROI? A lot of home service companies spend a ton of money every month on Google Ads alone. Five figures a month is fairly common. And every dollar...

Today we’re going to talk about how to grow your biz by staying connected to your existing customer to drive repeat biz & grow referrals. Your existing customers are a huge asset to your business.  Has your company been ignoring them? Acquiring a new customer can...

Jena Bagley Advocate Manager AWeber | Email Marketing & More for Small Businesses Affiliate Website Link: https://www.aweber.com/ 1100 Manor Drive, Chalfont, PA 18914, USA jenab@aweber.comMark Ambrose: Today, we have a guest interview that can help you learn how...

Today we’re going to talk about why you’re probably missing out on over 90% of your prospects. If you’re only advertising and creating online content for ready buyers, then YES, you’re missing out on the greater majority of your prospects. Let’s discover why and how...

Today we’re going to talk about where to find more qualified prospects for your home services business. But before we do that I’ve got a question for you: What do these companies have in common? Blockbuster Video Borders bookstores Toy R Us Motorola Sears Roebuck...

Today we’re going to talk about Creating a steady stream of recurring revenue with Maintenance contracts and VIP club memberships These memberships provide several advantages to contractors: 1) They create recurring revenue - which is two of the most beautiful words...

    Today we’re going to talk about getting control of your sales presentations and company messages. What are your salespeople saying to prospects in the field? What tools have you given them to help them stay on message? What systems do you have in place...

Phil Edwards President   Jamar Power Systems - Electrical & Solar Energy Services Website Link: https://jamarpower.com/ 9830 Prospect Ave Ste DSantee CA 92071 (619) 448-7770    In Battle Plan Marketing episode number five, we interview Phil Edwards,...

Today we’re going to talk about the #1 marketing tip of all time for every kind of company. And that is to invest 5 - 10% of your marketing budget into improving your customer’s experience. Now just don’t assume YOU know what the customer wants. That’s probably not...

Today we’re going to talk about why you need a customer database / CRM. If your company does not have a customer database / CRM and use it properly then you’re wasting a ton of money, duplicating data input entries, and losing out on efficiencies, sales, and profits...

Today we’re gonna talk about making money. What’s the sense of working and running a business if you’re not making money right? But most of us don’t like math or financial reports. And none of us want to become bookkeepers or accountants. The good news is you don’t...

This podcast is all about helping home service contractors get better at advertising and marketing and grow more efficient and more profitable businesses. It’s for plumbers, roofers, HVAC techs, electricians, solar contractors, remodelers, water filtration companies,...