Google Business Profile Optimization Service
We get you seen and make your phone ring
Google My Business, Google Maps, Bing Places, & Yelp Optimization
Get more leads from local searches!
Does your company show up in the top three Google Maps listings in local searches for each of the services you offer?
If not, you’re missing out on a steady stream of high-quality leads.
Your Google Business Profile listing can be a lead-generation machine.
One of the most important and fundamental parts of any home service company’s marketing plan should be to claim and optimize your Google Business listing to get seen in Google Maps for your services.
3 out of 4 people in the U.S. use Google to search for everything, including local products and services.
Google and the digital world is where your company needs to be seen, compete, grow, and dominate.
A search for any local product or service in Google will display (in order):
- Google Local Service Ads (LSA), if any, are at the top
- Google Pay-per-click (PPC) ads, if any, are next
- Google’s Local Map (shown below) with three Google Business Profile listings shown and a “more places” tab that expands to show all related local businesses.
- 10 organically ranking web pages (websites, blogs, biz directories, magazines, media, social, etc.).
2022 Update: Google My Business listings were renamed as “Google Business Profiles” in 2022.
Those top three listings in the Google Map are called the “local pack” or “local 3-pack.”
In the restaurant industry it’s called the “snack pack.” I like that name because no matter what local business you’re in, it’s a tasty place to be.
Those top three maps listings get over 30 percent of total clicks according to Search Engine Journal and Bright Local studies.
If your business isn’t showing in the snack-pack for all the local searches relevant to your business, then you’re missing-in-action on a platform that 3 out of 4 people use everyday to find your types of products and services. You’re a ghost.
Optimizing your Google My Business (GMB) listing is marketing strategy #1 to increase incoming leads.
Google My Business Optimization Service
We optimize your Google Maps, Yelp & Bing Places listings
plus create your listing in dozens of other relevant business directories
We use advanced strategies to optimize your Google Business Profile as well as your Yelp and Bing Places listings.
We always use “white-hat” SEO strategies and strictly adhere to Google My Business guidelines.
Optimization starts with keyword and category research. You have to know where your traffic is, otherwise you’re talking to crickets.
Our Google Maps Optimization Service Includes:
- keyword and category research (top 10 keywords)
- create keyword and location optimized business, product, and service descriptions
- create a tracking URL for GMB link to website for Google Analytics
- hire local professional photographer for company photo shoot (up to 10 company images + 10 staff profile images)
- request up to 20 images from company for uploading to GMB, Yelp, and Bing
- optimize GMB provided website with keyword optimized content
- enable all applicable GMB communication options (phone, text, appointment calendar or service, etc.)
- polish up all GMB listings data (time, days, holidays, URL, highlights, etc.)
- create four optimized GMB posts
- perform a citation audit
- create 30 new, optimized business directory listings (citations)
- create and publish one press release for traffic and links
- optimize Bing Places with biz details, description, category, 20 images, and URL
- optimize Yelp with with biz details, description, history, owner bio, categories, 20 images, and URL
Is Your Business Listed Everywhere Your Prospects Search?
We create new optimized listings in other business directories for you
In addition to optimizing your GMB, Yelp, and Bing Places listings, we also create new listings for your business in dozens of other strategic business directories that will help boost traffic and/or ranking authority.
We first run a “citation audit,” which is an automated search for your business name, address, and phone (NAP) that may be listed in the hundreds of other online business directories like Apple Maps, Mapquest, Houzz, Angie’s List, Thumbtack, YellowPages, SuperPages, Manta, Local.com, etc.
We do this FIRST because we don’t want to duplicate listings in any directories your business may already be listed in (because duplicate listings drag down ranking ability).
We also run a citation audit on your top competitors to see what it will take to beat them, where they have citations that you don’t, and more.
A final reason we run a citation audit is because while listings in the dozens, if not hundreds, of local niche, and national business directories will help bring your business and website both ranking power and potential qualified traffic and leads.
… but only if they’re all accurate.
“Inaccurate, incomplete, and/or inconsistent name, address, phone (NAP) listings are the number one cause of data conflict and poor rankings in search engines and the directories themselves.” – Search Engine Journal.
IMPORTANT: If you’ve moved your business address or changed its name, then the odds are likely that you’ve got many name, address, phone (NAP) errors and inconsistencies. These have a direct negative impact on your GMB listing and website’s ability to rank well in local searches.
So every business needs to find out where they stand and run a citation audit, then continuously monitor them.
Note: If the citation audit reveals many NAP conflicts then you will need a separate citation cleanup service. Citation cleanup is NOT included in this service.
If your citation report shows many NAP conflicts you will have the full citation report with links to every directory listing and be able to clean them up internally, hire our team, or hire a citation cleanup company.
Our Google Maps+ Optimization Plan
Includes GMB, Bing, Yelp, & 30 Other Directories
Google Business Profile Optimization Service
- Google Business Profile listing Optimization
- Yelp listing Optimization
- Bing Places listing Optimization
- Category Research (up to 10)
- Keyword Research (up to 10 main KW)
- Custom Business Descriptions
- Custom Keyword Services Descriptions
- Custom Keyword Biography (Yelp)
- Local Pro Photographer to take up to 20 Total Images of Office, Trucks, & Staff
- Upload up to 20 Additional Images Provided by You
- Create and/or Optimize GMB Provided Website
- Create Four 300-word GMB Posts w/Image
- Create & Distribute One 500-word Press Release
- Citation Audit (cleanup, if needed, is NOT included)
- Create Thirty (30) New Business Directory Citations
- GMB Maintenance Guide
- Price = $3,500 (one-time charge)
- Takes up to 45 days to complete
- Final Report w/links provided
- All work requires account manager access to your GMB, Yelp, and Bing listings
- On-boarding page provided after checkout
- First-class customer service