Marketing Tools & Resources
to make business & marketing more effective
books | tracking tools | software
Books To Market & Grow Your Business
How Much Should I Charge? – by Ellen Rohr
You can’t run a profitable business without pricing your services correctly.
Ellen has owned and operated a $40 million dollar plumbing business and in this book she shows any service company how to price their services right so you can have the opportunity to become a successful service.
If you don’t price your services right, it won’t matter how hard your work or how much business you do, you’ll still struggle at best.
We highly recommend this book and her other book, “Where did all the money go?” to get yourself on track to knowing your numbers and pricing your services for success.
This is a small book and written in a simple style that anyone can easily follow and understand.
Where Did All The Money Go? – by Ellen Rohr
If you’re running a business then you must know some basic numbers to regularly keep your eyes on to make sure your business is healthy and on the track to success.
Once again, Ellen uses her experience of running a $40 million dollar plumbing franchise to show any service business how simple accounting can be and what numbers you need to monitor regularly to be able to maintain a healthy & profitable business.
This small book is easy to read and follow and will put you in the drivers seat of your business and it’s success.
Book: Profit First for Contractors – by Shawn Van Dyke
Detailed insights on how to ensure your company makes a profit, pays you a salary, and has money for taxes every quarter and year.
Change the way you think about profits and accounting methods.
We implemented the strategies in this book in 2020 and could not happier. We’re never worried about our company making a profit and where the money for taxes will come each quarter.
Stop using money from one job to pay for another. Put an end to not having the money for taxes. And close the door on not paying yourself.
This book can change your business and your life and help you remove the money-stress of your business.
Book: The E Myth Revisited – by Michael E. Gerber
Why can a national chain or franchise company produce a repeatable customer experience at every location?
Find out why and how your company can do the same thing using systems and processes that will separate you from the competition, decrease costs, increase proficts, and get you working on your business instead of in it.
Getting Everything You Can Out of All You Got – by Jay Abraham
One of the best books on marketing I’ve ever read.
Jay Abraham is one of the world’s most recognized leaders in marketing.
Enjoy practical nuts-and-bolts marketing ideas to take your business and customer service to the next level.
Would you like to know how to better to stand out from the competition, then read this book. Great insights, actionable advice, and case studies to kick-start your business.
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan Kennedy
A good introduction to direct response marketing from one of the masters in the field, Dan Kennedy.
Stop advertising without tracking and measuring and start making your advertising responsible for its returns.
Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! – by Zig Ziglar
Light and enjoyable and a must read for anyone in sales.
There’s no sales gimmicks here, only how to identify your prospects needs and desires and fulfill them with products and services that will truly provide the best solutions.
The 1-Page Marketing Plan – by Allan Dib
Entry level marketing book for small business owners.
Discusses developing systems and processes to streamline your business and provide consistent customer experiences as well as develop long-term client relationships.
Jab, Jab, Jab, Right Hook – by Gary Vaynerchuck
If you’re new to social media marketing this book provides insights needed to succeed.
It examines the differences of each social media platform, and why you need provide helpful and useful information to prospects more than you need to promote and sell products and services.
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
““People don’t buy what you do; they buy why you do it” is the principle message in this book.
If you’re looking to inspire your employees and customers and build a company that stands out from the rest, then starting with your Why is a critical ingredient.
Starting with why commands trust, loyalty, and promotes long-term success.
Software Tools for Marketing & SEO
Increase the number of prospects who can visit and use your website and protect it against potential lawsuits.
Make your website accessible to those with visual, hearing, and mobility impairments and in compliance with ADA and WCAG 2.1 regulations.
Google Ads Fraudulant Click Protection
Protect your Google Ads account from fraudulant and abusive clicks from competitors, click farms, bots, crawlers, and more.
ClickGuard is a post-click analysis platform that allows you to setup automated rules and IP blocking to protect your campaigns and budget from bogus and non-converting clicks.
Track advertising and website conversions with call and form tracking.
Get the vital data you need to know which marketing efforts are bringing you leads and what your return on investment and ad spend is.
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Anti-Spam For Websites
Protect your website forms form spam wiht this paid WordPress plugin.
We use this to protect our client’s websites from spam which can be a massive nuisance and eat into costs to review and delete them.
Press Releases & PR
Grow traffic, backlinks, website authority, and your brand through press releases.
Target your industry and market with the right messaging to grow your audience. Get seen in local, regional, and national publications and earn links from powerful media sites.
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