Discussing Ad Conversion
Today, we have a special guest interview with Jason Pittock of ClickGuard. And if you’re running Google ads, you’ll want to listen to this episode and learn how you can significantly reduce or eliminate fraudulent clicks and non-converting clicks from eating away at your daily and monthly budgets. So without further ado, Let’s give a big welcome to Jason Pittock of ClickGuard.
Jason Pittock: Thank you, it’s a privilege to be on the show.
Mark Ambrose: We appreciate it. Many of our clients in the home service business and others, of course, run many Google ads. So they may not be aware of your existence or companies like yours what’s happening behind the scenes. I think we all think that competitors are clicking on our links, but I don’t think we know the depths of the problems that exist out there.
I’ve learned since becoming affiliated with ClickGuard. I am using you guys from my clients. So tell us a bit of what ClickGuard does and who you do it.
Jason Pittock: Thanks, Mark. So I’m the CMO and responsible for marketing and customer acquisition here at ClickGuard. We have a product which specializes in detecting bad and unwanted and unconverted traffic.
So more than just competitors, it’s more about blocking the bad stuff and letting the good stuff through. We do this via post-click analysis. The post-click analysis is a forensic insight into every click. And that then enables you to determine if you want that person. Is it worth spending that CPC the cost per click on putting that person on your site?
Our customers are anyone from marketing professionals, Google ad freelancers to large enterprise customers and agencies. Our business is more focused on Google ads specialists because they will have the path to make those options in the pallet, the experience to make those data-driven decisions that will help optimize their campaigns for better ROI.
Our platform runs on automated rules, and then you can set your costs, customized rules that just give you complete control of your traffic and really who you want, seeing your ads.
Mark Ambrose: Yeah. That’s amazing. And a mouthful there. So you guys do a lot, so it’s an automated system. We connect to your company; your company connects to our Google ads account or the client’s Google ads account through an API.
Jason Pittock: Correct.
Mark Ambrose: And then you measure all that forensic data after the click.
Jason Pittock: That’s right.
Mark Ambrose: So before I encountered you guys, I always just thought competitors were the biggest problem out there. Clicking on ads. And we’re not just looking for fraud, I guess I’m jumping ahead of myself a little bit, but it’s not just fraud.
The last of your list that you said you were looking for was non-converting clicks. To explain how much ad clicks are competitive fraud and how much is coming from other sources or even just legitimate clicks, they’re not converting.
Jason Pittock: Well, let me give you an example. The problem with bad traffic is a lot bigger than just competition: balls and proxy networks. So anyone out there who doesn’t know, Google isn’t the business of my home of money. They are a revenue machine in that anyone has the time to look at the financial reviews year on year. They’re packing those zeroes onto the bottom line.
And the reality is their biggest machine is Google ads. Now Google ads are over the years and have become a wide network of many different people looking for other ways of acquiring customers. So not everybody earns the customers the same way. It’s not the same as you’re selling sneakers or trainers or tracksuits to somebody who’s selling, for example, software, or maybe some medicine or products.
Let me give you an example. So if somebody is scrolling through their feed on the phone, and sees an ad then clicks on the ad because they want to buy.
For example, let’s say a protein shake, so they see some protein, they liked the idea. It speaks to them. They’re into fitness.
They click on the ad, and they see the landing page that goes through the product they like. But, just then, somebody called; they’re like, “okay, you know, I’ll get back to that later.” Most likely, if that ad vendor is smart enough, he has a remarketing campaign running simultaneously, then that person sees the ad again, goes and clicks, and converts. This is what we would call a legitimate visitor.
To answer your first question, out of all of the traffic that comes into that, the legitimacy is less than half. Now the reality is that with so many clicks from so many different sources, it’s becoming harder and harder to add vendors as your customers advertise as Mark and your team working for them on their own.
To start identifying what’s good and what isn’t. So how we do that is we do that via forensic insight into the click. Unfortunately, you can’t stop something that you don’t know, and you’re not aware of. So it all starts with prevention, but before prevention, you’ve got to have received an IP address, a click, and then based on the behavior, you’re going to identify as you want that person to see your adequate.
So the reality is. When you set up your rules inside the platform, inside the product, inside your dashboard, you can then identify if you want that person to click again on your remarketing ad or you’re done. That’s just one example of a legitimate user.
Now let me give an example of a non-legitimate user you’re selling. Look, for example, a law firm software and New York City. Let’s say your industry is New York or New Jersey because he only says Kate, might say the legislation that allows you to sell it within that state. We have customers with these situations that just sell, for example, so far in California or just in Texas.
So that’s target audiences in New Jersey and New York. And that cost per click is $60 because there’s software and a very high ticket value, and there is a lot of competition. And people are competing on this every day, every single hour, every day of the week.
Mark Ambrose: This is very similar to our plumbers, electricians, roofers. They want a local area cost per click that is very high.
Jason Pittock: Right. So when that person, let’s say they don’t have a battle plan on their side to help them with their ads set up, but let’s just say they go and hire a marketer to work internally and tell, “Hey, you know, run the ads. Let’s spend $10,000 a month and see if we get some leads or even a thousand dollars a month”.
So they can spin up yet. The ad campaign that creates some good ad. Copy that makes a good landing page, and they go and run the ads. Unfortunately, people searching for something related to New York, outside of New York and even outside of the United States, could be shown the ad, and that person could click on the ad, which will still cost you your 50 $60.
But it could be a student who’s maybe interested in an engineering degree in New York. Sees the ad clicks on it, still a legitimate user, not a bot, not a competitor. Cause it clicks on the adjust out of pure interest or by mistake. And you’ve just served an ad to somebody in Morocco.
Your industry is New York, and you served it to a student, and your decision-maker is a law firm VP. So why does this happen? Well, this happens because, as I said at the beginning, Google, unfortunately, has taken away a lot of control over the advertiser, and they also serve you a perfect set of vanity metrics, such as impressions, clicks, CPM, all of these exciting.
I call them straightforward metrics because they are a little bit; they can go down the path of venting. But the reality is you’ve got to focus on where your ideal customer is. And zero in on that vertical; you can’t afford to spend one click on anybody outside your target audience. And this is where click that comes in because we can exclude, like, I’d say, externally of Google ads, we can block specific areas seeing your ads.
For example, I had to click from Bangladesh, Morocco, Australia, and your audiences in New York, such as Fresno or LA, or San Francisco. And you only want to show ads in that given region. You need to block everything and anything outside of that region. That’s an example.
Then the third group is the fraudulent group. Now the fraudulent group is very complex to be able to quantify because it varies. So the third group of these unconverted and your traffic, you’re not interested in serving your ads. It does come from click bots, and it could even be competitors having some malicious intent.
Now, the reality is people make many claims around this group, and there’s also a lot of marketing in the ad tech space around this group of problematic traffic sources. However, the reality is it’s still very unquantifiable, and it does exist. Google does work to eliminate it because it’s interesting, although obviously, they get a cut of the click.
Mark Ambrose: They get a cut, but so many people complain.
Jason Pittock: Exactly. But bots do exist. I gave a very simple example before, if somebody creates a landing page, sorry, a website, I should say and sends a whole load of programmatic traffic. If anyone doesn’t know what programmatic means, it just means paid traffic that isn’t violent, the four or five main PPC platforms.
So you can just buy sessions that just go into your website; they get ad sense approval. They go and run some display ads. They will then contract a company to click on those ads. That means the revenue goes back into their pocket, and don’t see; Google gets that. Now the reality is this doesn’t happen.
I shouldn’t say irregularly. It does happen regularly. I would always try and tell people don’t just focus on, and you might say what screens scary to bots and the crawlers. And that’s a slim part of the issue. The issue is a lot wider. And as I said before, it’s more about targeting the right audience and removing all of the waste, including bots, which provides for competitors, including proxy networks, including crawlers.
For example, when you have a service like SEMrush or Atrius or any of these. They contract crawlers, and a cruder will click on an ad. A crueler will click on that, it’s designed to have literal human behavior, and they will click on that. And that could be your ad. So they do exist.
Are they the main cause of the problem? No. The main cause of the problem is the lack of awareness by the advertiser. The person buying the clicks should say you’re legitimate Google ads, the user. They do not understand the complications of Google’s approach to not giving you the data you want to say behind it every single click.
Mark Ambrose: Right behind those impressions behind those clicks. I was enlightened. I think we came on board with ClickGuard third quarter last year, and it was there that I discovered bot traffic and clicked farms and proxy clicks. And that was happening to our clients, his account, and other clicks that were just, we didn’t know where they were coming from, but they were bouncing out very quickly.
So we started setting up new rules. Well, you already had some default rules to get rid of VPNs and bots, and proxies. So that was already there. So they might hit your click once, but then that IP gets blocklisted. JPI connects it over to Google ads to still click, but it’s not charging the account.
And then on the conversion side. So let’s talk about that. So just real-life humans who are clicking on your ads. Go to your landing page, maybe even spending time on the landing page, but not converting. So I saw some of that happening in our accounts, and we set up some rules to avoid that.
So time-on-page rules. So let’s talk about some of the kinds of rules that ClickGuard can enable to help save money and avoid these wasteful clicks.
Jason Pittock: Great. That’s a really good question. And I’m pleased that you brought up the most important part of the conversation: conversion.
So, I’ll share another story. Cause I don’t like talking about theory. I prefer to talk about real-life examples. We had a customer the other day; his name is Todd. He came on board with us via recommendation, and he is running very expensive for a university based in Carolina.
This university is paying north of 30 to $40 for every click and the cost. However, I should say the MBAs or the post-graduate, whatever that the service packages they’re selling site, were getting legitimate bots filling out the conversion form. So you can imagine now how complicated this has become.
It isn’t just blocking bot clicks. This is blocking bot conversions; I should say fake conversions. There was the same email address with one number changed. For example, let’s say mark1991ABC@Gmail.com, and then it’d be not mark1992ABC@Gmail.com. And these conversions were like their average conversion value is like maybe $400 CPA.
So the customer acquisition costs are half of a thousand dollars nearly. And they’re getting like maybe five or 10 conversions a day out was the 50 that were fake. So spending an extra $500 or even more a day on something that will never be a future MBA student.
So how do we identify? Well, ClickGuard has something exciting, which is parallel conversion tracking. Parallel conversion tracking means you install, ClickGuard’s conversion tracking on your site. And that allows us to identify actual conversions. We call it offline, like parallel with Google. We’re now recognizing conversions on your page or so as Google.
With that, we export all of the IP addresses that had converted. He gave us all of the conversions he’d seen on his CRM that she came in with the IP address and the email address, and we started to match up behavior signals. Behavior signals or just behavior patterns based on these forensic insights you can see.
Now let’s talk a bit of it—time on site.
How many times do they click before they convert?
What do they do?
Where do they come from before they convert?
So wherever they come from, they come from a specific browser. Have they come from a desktop, mobile, iPad, what country or what region. Of course. So all of these factors, we start to attribute.
Another thing we’ve noticed is that these people always seen the ad once and then converting after. So that meant they sell the ad once and then converted maybe one or two seconds later. It’s a bot like it was some cruel or something we don’t. We don’t know who it could be way too fast for a human.
You can’t even fill out the form in two seconds or let the page load. So there, we would probably call this like clickjacking that probably reload, like loaded the page simultaneously and then clicked on the ad twice, and then I’ll see the loaded it and the second time. So what did we going to do?
We immediately reduce the impression to one a day. So one person can only see one ad per day. We stopped showing ads to people that spent anything less than 15 seconds on the site. And in a week, Todd, our customer saves, four or $500 per day on these fake conversions. And I think he would use them completely also like one every other day or once a week.
And the reality is that those two things we did, we allowed him to block his ad from being seen more than once a day. We also blocked people that didn’t spend more than 15 seconds on the site if anybody out there who’s serving ads, time on site is so important for the behavior.
Just think about your process when you buy something for your girlfriend or your boyfriend or a friend. How long do you spend on the site? You probably spend 15 minutes. And if you’re buying something for yourself, you have everything pre-checked out. You might spend five minutes, but you’re not going to spend less than three minutes.
So really, true conversion is going to come when somebody has the intent to convert. So we call this intent optimization, and we actually have an article on this, and it’s all about understanding the behavior pattern and then optimizing your campaigns for that. And as you do that, the collateral, I should say the benefit will be eliminating this unconverted traffic.
And if you have had a click from somebody who’s not going to convert, at least you’re never going to show them that again.
Mark Ambrose: Right. It’s one time only. You learn something new every day, as they say, Jason. So I did not know that I could set a rule to only show the ad once per person.
Jason Pittock: Correct.
Mark Ambrose: So that’s nice. I’m going to have to find that. And get that executed on my accounts there. So yes, we look for high bounce rates. We’d look for time on sites. So I think we have rules, the same thing, like 15 or 20 seconds if they bounce out and we blocked that IP. So again, they get the one-click maybe because we too have a very high cost per click and plumbing, solar, electrical, roofing.
They can go all the way up to 200 bucks a click. Very common for them to be in that 30 to 70, $80 range. So really important to stop as many of those as possible. I did not know that the bots will fill out forms actually and fake a conversion. Do we know why they do that?
Jason Pittock: I don’t see if we will ever know why because I don’t see any benefit whatsoever. I mean, it’s a big University. I’m guessing that’s anything big, like a laboratory university, a bank, an airline, they’re going to be targeted by hackers. This could be a way for them to determine something concise there.
Mark Ambrose: Just messing with their data.
Jason Pittock: No, I don’t think it’s not a legitimate human being. It has to be a system, some algorithm, but whatever the case. Well, he wouldn’t have ever known. I mean, he would have never known the information behind those conversions if it wasn’t for APAC.
Mark Ambrose: Without a doubt.
Jason Pittock: Exactly. “A” the parallel conversion tracking and “B” conversion tracking equals IP address equals timestamp and all the other forensics.
And with that, we gave him the information. I mean, he had the information on the dashboard to be able to go and execute and cite his customers. Maybe two and a half thousand $300 a week.
Mark Ambrose: So we do notice that. So we took over some existing Google accounts and some of our clients, and we were able to reduce within, I’d say 45 days, took us a little while to do the forensics and start making rules.
But even with the basic rules that you guys have to set up in the beginning, I’m going to say of the top of my head; there were 15 to 20% savings monthly. For people who were spending five figures a month, that’s good money, and that money can be used much better elsewhere.
Jason Pittock: Oh, reinvested or real good customers, legitimate customers.
Mark Ambrose: As you said, it’s not even all bots and farms and stuff. It’s even legitimate people who click on the site, and then maybe they come off kind of quickly, or they’re on the side two or three times, but they’re not converting. So I’m going to have to get that rule about one impression per day.
Jason Pittock: I think it’s under impression cap, so that’s an impression. That’s your frequency. You can tap it at minimum times.
Mark Ambrose: That’s beautiful. I have one of your support staff touching base with me next week to review one of the accounts. So I’ll bring it up with that person, and we’ll get that in. Let’s talk about that because this might be a lot of foreign language to the average plumber and electrician, and roofer out there.
And they’re like, “What the heck are you guys talking about?”. And primarily, these agencies probably work with you in large enterprise companies with in-house people. However, there are still many guys out there and gals running their own, or they have somebody in their office who does 22 jobs, and they think they can run the Google ads themselves.
So hopefully, they’re being woken up because it’s probably a relatively large portion of their ads spend every month going to robots and farms and just non-converting traffic. I guess that’s the essential and result of it all, and they need to stop that and reduce their budget and put that money into converting clients.
So are there any types of ads that these bots and farms and even competitors target more than others? Like text ads, display ads, video ads.
Jason Pittock: A hundred percent. So immediately, the display will be more notorious for bad traffic, which is why the first reason is it’s easier for people to click on an ad by mistake literally.
So I’ve got my phone here, right? So I’m on my feet, and I’m scrolling up. I click on an accidental ad. Once it’s on-page, that’s not one interested X out. Everyone’s done that. So immediately, the display will always be very notorious for people to take on an ad accidentally.
And when you’ve got some display ads around a dollar, you’ve got maybe 500 people doing that a month. That’s $500. So you’ve just lost to somebody who’s never going to come back.
So that’s the first reason. The second reason is it’s very easy for somebody to be a fraudster on using the display and I’ll give an example of us. So we had another customer who was running ads in the United States for a very specific.
And region within the state. And he was running five figures per month with display campaigns and getting conversions, but having these spikes and these spikes often happen when you’re on automated bidding rules, Google takes the Liberty, then your budget. So you say, Hey, Google, I’m happy to spend up to $400 on conversion.
They’ll run their ads for you. So he had conversions that just took the professors, but it was. Also, his CPA was going up and up and up. It wasn’t going down, down, down, which is the goal, right? You want to spend less on a customer so that you can acquire more.
And we looked into his data. He was getting 25% of his clicks were from India, and he was running ads to a specific state-specific location. And a radius of like a hundred miles or 80 miles. There is absolutely no legal reason. People from India should be clicking on his ads.
Mark Ambrose: Let me pause you for a sec there. So this is important. So in Google ads, that client has excluded, correct India. Well, firstly is targeted certain areas, zip code settings, and he’s also excluded areas, but he’s still getting clicks from outside the area, in this case, outside the country in India.
Jason Pittock: The reality is that we have customers in India. It’s not India’s fault, and it’s not the United States for sure.
And the reality is that it just wasn’t his audience. We’re not interested in his lunch and then clicks from India because his product key concept is a product. So the reality is this is a really simple example. But because Google won’t serve them the data, unless you use something like ClickGuard or any IP detection service, you’re never going to know true geographical cliques.
Like they, they don’t show it to you. How can such a human of a company? Nope. Be serving that data. I mean, the dashboard should say, “Hey, I said, spend 10 grand of your budget to get 10 conversions that you’ll CPI, the thousand dollars, you know, in my Ultimates and bidding. And at the same time, 25% of the budget was spent on India”. Like, you’d be like, “What?.
So the reality is they don’t serve you this information again; it’s not in their interests. And the fact is this whole customer who’s down, I think, is a bit happier, but he was concerned about it. He reached out to the account manager, the account manager wouldn’t answer.
I wouldn’t respond, and I couldn’t answer. They wouldn’t react to it. He has an account set up account structure is targeting, as you said, given zip code, a given city, a given location, and a couple of maybe 60, 80-mile radius. And that was it. He can’t send his product, anybody outside of that.
And here he is probably spending two and a half, $3,000 extra on people from India. And that happens on display. The reason it happens on display is that the website could be hosted in a different location. They could change servers, and they could mess up the way Google reads the traffic.
They could get a surge of traffic from a certain location, and that changes some moving part within Google’s algorithm immediately for a split second. They serve many ads in India, and people click on it or things legitimate, non-legitimate clicks happen, and straight away, they’ve dug into a budget.
So the reality is that the way it operates using a third party, which is somebody else’s website, you have this vulnerability, right?
So I always say to people, if you’re going to be using display, “Hey, make sure your geo-targeting is very tight and check for IP addresses from your non, the audience from the audience.” You’re never going to sell to, for example, India, Morocco, anywhere. That’s not your location. If you’re in California, just show us how to phone yet.
Second, be very careful with automated bidding. If you’ve got a lot of budgets and you’re running CPA, that’s fine. I would personally stay safer. I would run the ads and collect some good data to make sure it’s structured and healthy before going into something like that because you’re ultimately running the race.
Well, it’s telling Google, “Hey, unhappy is the conversions cost me a thousand dollars, and they will serve you ads.” They could serve you ads outside of the location just to hit those numbers. Because again, it’s not in their interest. If they have already hit the number, let’s just say they’ve already converted you, five customers, within California.
They haven’t reached your CPA limit. They’ll show that somewhere else. So that’s why I think displays notorious, and you do need a professional-looking after you in those cases.
Mark Ambrose: You do. We’ve certainly noticed that display gets attacked way more, and those are the reasons why; how about a VPN? Does Google even know the IP address, like where everybody? Because we even noticed that actually in regular text ads, sometimes the click comes from outside our territory, even outside the state. And we try to wrap our heads around why that’s happening and set up rules, but we can’t seem to exclude it all.
It’s very down to extreme minimum right now. So it’s happening less, but it still does happen. So as the virtual networks or just Google serving up.
Jason Pittock: It can be many things; unfortunately, it isn’t just one thing. If it was, I think it would be a lot easier to block and avoid. The biggest one is an option at works is the biggest VPNs. You can have deep web browsers as well, like silk.
Mark Ambrose: Can be anywhere.
Jason Pittock: Yes. And then it can be cruelest. As I said, there’s I think we researched that. I believe there are now nearly a hundred companies in the world. So, all they do is cruel to other companies. And when I’m cruel, they’re humans that have behavior human behavior to check certain services, certain KPIs, on specific performance metrics.
Or you could get a job now, like these companies for X amount of money per hour, and do all your job is literally to engage with ads and see how they perform and report that back. And that feeds their algorithm. The reality is these crucial services are happening, and that’s why it’s really important, and it’s becoming more difficult to identify real human behavior with converting behavior.
Mark Ambrose: Like enterprise companies, looking to gather mass data.
Jason Pittock: It can be enterprise. It also can be good with themselves. I know Google has a division, literally people engaging with such positions, engaging with ads to see performance and test.
Mark Ambrose: It makes sense. Cause there you’re getting a quality rating score, right? Based on your, not only your ad and the copy but also the landing page.
Jason Pittock: Exactly. How do you think there’s an algorithm that Tesla? Now, what happens? Are these humans behind the algorithm? And just before you move on, I would like to say behind every AI, there are warehouses of data, and that data was put that by somebody.
That data is not thereby magic. And I was; I tried to tell people that AI is great, machine learning is great. There’s only as good as the data itself. And if that data is served, it has to be operated by humans. And so, therefore, it all starts with human inputs.
So somewhere, somebody crawled the ad and that landing page and done that for the process because if not, there’ll be no way of them identifying and building that out with correct.
Mark Ambrose: Absolutely. There’s no way for them to reach your landing page unless they hit it. And why are advertisers have a wallet of the landing page? So not taking them to your, by the way, most contractors are sending ads to their homepage.
So we’ll talk about that in another upcoming episode, but stop doing that to the audience I’m speaking out there. So you need to have an ad go to at the very least that same service page, but ideally a landing page, custom landing page, no menu, no footer, nowhere else for them to go other than converting your call to action.
So that’s amazing. I didn’t think of that. But now that you brought that up, of course, Google has to be hitting your landing pages cause of their rating, and they have to be doing it regularly because the quality rating score is constantly changing. And so they’re always, probably regularly.
You are hitting your head, hitting your landing page, and going through a scoring system of some kind. That’s incredible. So not only do people need advertisers need to get a hold of a product and engage with ClickGuard or somebody like you, and you guys were the first out of the gate, I believe. Is that not true?
Jason Pittock: That’s an excellent question. The reality is there will always be other alternatives. We have a very data-driven approach. We put the control back into the hands of the advertiser or the agency. We fight blood, sweat, and tears for the advertising. We’re not a plug-and-play product. We try and help tailor the product to them.
That’s why we talk a lot about internet optimization because one size fits all does not work. After all, your industry is different from another industry. So we do have a basic set of rules, as we talked about. Still, then we have real full customization to create your suite, build your platform that will deal with your industry, your industry, your business, your avatar, your avatar, your platform avatar is going to have.
So that’s why I always say when people say, “oh, ClickGuard isn’t easy,” and I think that’s going to serve the purpose, isn’t going to be easy because your texts are complex. Google itself is becoming complex to approach these problems. So again, we weren’t one of the first out the gate; we pride ourselves on being data-driven.
I’m very transparent, and we have a team of talent, a good set of talent, and a young, energetic, forward-thinking dynamic. And we’re super proud to have you as a customer Mark and many of those out. And it’s a family, and we’re found out on a mission.
Mark Ambrose: I appreciate that. No, we’re super lucky to have found you. Because our clients would be spending a lot more than you said, Google is not serving up this information. Its impressions and click-through rate, and conversions. And if you set up conversions, even clients didn’t even have conversions set up correctly. So that’s a whole another topic altogether.
So yes. And is ClickGuard or forensic investigation a little complicated? Of course, it is. So like you say, the attacks are complex. Understanding the behavior on the pages takes a little investigation. So yeah, it’s not for the weak at heart, and it’s set up really for professionals. It’s not really for mom pop businesses to use, although they can. I don’t see why they couldn’t engage with you guys and get your help out of the gate, which you did with us.
And then follow up later with some additional help to review some of the forensics that’s going on on the account. So anybody can get there. But you got to want it. And if you’re spending five figures a month or more, or whatever you’re paying per month, some of that is going to waste. If that were another part of your company, you would be doing everything possible to eliminate it that way.
And this is usually a large part of the marketing budget for every company that’s running ads. So, but who’s done the investigation either with an agency or on their own. And have a company like ClickGuard the tool, like ClickGuard, reduce their ad spend, get rid of the waste, and increase conversions.
We’re grateful for ClickGuard. So thank you. And as we said, we can just block people who just don’t even convert. They come to the site three times, but they didn’t convert. Time spent on the site. So I liked that. So how about yourself, Jason? Where did you come at it with? What attracted you to ClickGuard? How’d you get involved?
Jason Pittock: But make a long story short. I’ve spent a couple of years working in a family-type slash corporate business. We were more in the interior construction for commercial terrorists and business economics. That was by saying that it can reach. When I left my set of corporate, I went typical, wants to be a digital nomad.
I had enough of going into a city and rushing from one appointment to the next. And the whole time is very dependent on your time on a real tight schedule. 2019 I decided to make a change, and many things changed in my life and my approach to my income. I went and started consulting for the content marketing SEO and Google ads, which is what I always liked and being sort of hustling as a side hustle while I was working.
When I met Ralph and Milos switch to the co-founder of the Co-Founder, we just started talking and then just hit off. It just happened. And it was just an amazing experience and coming on board, becoming a part of the team, and we’re really a big family, and we’ve really grown it a lot in the last year and a half, and we’ve just now really starting to put our foot on the gas.
And it is really exciting. We have a young team and just good people, and it’s driven by our values and passion and our desire to share our brand with who we are.
Mark Ambrose: Well, you had an association already with SEO and Google ads. But then it sounds like Milos and I listened to a podcast of you and him speaking on post-click analysis last night, actually a little preparation. So it was the people at Milos and the other founders who Ralph and you met personally, back in the UK, or we haven’t spoken that you’re in Argentina right now. I’m in California. The beauty of technology.
Jason Pittock: No, we’ve been on that because the moment we started walking together, the idea was to travel three months after we began to 90 days. And the reality is COVID hit, and everything changed.
Mark Ambrose: So, it ended that. You made a wise decision, though, right before COVID to get involved with the right company.
Jason Pittock: To be honest with everything that’s going on, I haven’t got any desire to check out well at the moment with everything that’s happening. We just wait until things sets will. And I’d like to get my vaccine, and hopefully, we can meet travel again and hope to get me off as well, Mark.
Mark Ambrose: Same here. I’d like to come down to Argentina. So I’m looking forward to being a little bit of a nomad myself pretty soon. Exactly. I’m going a little gray hair. It’s time to ruin the world a little bit. I can do my job from anywhere, just as you can. So it’s a beautiful new world. I wish I were 20 years old. I’m a little envious of the new generation who gets to take advantage of all this stuff. It is beautiful, but the smartphone was, and high-speed internet. It took both of them.
And it just changed the world. And in a lot of ways, people can do almost anything they enjoy doing now for a living. Which back in my day, no way, you were told don’t do art, don’t make music. Don’t write all these things that there weren’t solid careers ahead, but now you can make.
There’s a kid on YouTube opening toys and making 12 million a year or something. So you can make a living doing anything today. It’s a wonderful new world.
Jason Pittock: I’m very passionate about what we’re doing, and again, I appreciate you inviting me, Mark. By the way, I have a hard stop in, in a minute or two. I don’t know if there’s much more.
Mark Ambrose: No, no, we’re all good. If people want to reach out and find you to chase, where would they go to?
Jason Pittock: If you search my name, I think I’ve done enough SEO to come up in Google. I’m on LinkedIn and Twitter, and Instagram mainly, but just email@example.com is my main channel.
Mark Ambrose: Thank you, Jason. I appreciate it. Thanks for being on the show, sharing your knowledge and skills. They, our clientele, definitely need it too, so very appreciated.
Jason Pittock: Thank you, Mark.
Mark Ambrose: All right. Have a great day, Sir. Good luck out there, and create a great day.