Battle Plan Development
Marketing Strategy for Contractors
Custom Project & Marketing Strategy Development
If you’re tired of not getting the returns you want & need from your marketing, advertising, and website, then it’s time for a new strategy.
Is your contracting company spending a ton of money on leads, ads, direct mail, SEO, and website designs, but the lead quality is poor and sales are inconsistent?
That’s because you’ve fallen into the same spend and hope trap that most business owners do – there’s no well-defined marketing strategy, and no testing, tracking, or optimization of the results.
Whether you’re thinking about running ads, email marketing, or redesigning your website, the only way to have it accomplish your goals and provide the best possible return on investment, is to strategically define and plan each project, process, and your overall marketing strategy.
We develop custom project and marketing strategies for home services companies. We call them Battle Plans.
Your Custom Battle Plan will detail the strategy, tactics, tools, timelines, and budgets recommended to achieve your marketing goals with maximum results and the best return on your investment (ROI).
Battle Plan Marketing Strategies We Develop:
- Complete Marketing Strategy
- Lead Generation
- Website Design & Development
- Search Engine Optimization (SEO)
- Advertising Campaign Funnels
- Email Marketing
- Reputation Management
- Referral Programs
- Content Marketing
- Social Media Marketing
The first step is to know where your company stands right now with regard to local search presence, online reputation, content, competition, and website optimization. That gets done using our Brand & Website SEO Analysis service.
The next step is to engage us to develop a custom Battle Plan for your project or entire marketing strategy. You’ll be invited to do so after step one.
Battle Plan Strategy Development takes a deep dive into your business systems and goals.
We’ll have one online meeting with you, and another with you and your key team members to help us define your goals, understand your products, services, processes, systems, prices, customers, capacities for new business, and past and present marketing and advertising.
We develop your Battle Plan strategy to achieve your specific goals based on a combination of the Brand & Website Analysis and our deep-dive discussions with you and your team.
Your completed Battle Plan can be implemented by:
- you and your in-house team.
- an outside digital marketing agency or web development company.
- our team, if our enrollment is open (we provide managed marketing services to only a handful of clients each year). Click on this link to get on our waiting list.
Our Battle Plan Strategy Development fee varies by project and starts at $1,500.
REQUIRED: a Brand & Website SEO Analysis is required first. Once that’s completed, you will be invited to engage us for this Battle Plan Development Service.