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The 5 Numbers Every Service Business Owner Should Know

The 5 Numbers Every Service Business Owner Should Know

The 5 Numbers Every Service Business Owner Should Know by Heart Every service business runs on five numbers: close rate, average ticket, cost per lead, lead-to-booked rate, and customer lifetime value. Know these cold and you stop guessing at what’s working....
Post-Sale Sequence: Drive Repeat Sales & Reviews

Post-Sale Sequence: Drive Repeat Sales & Reviews

The cheapest revenue you’ll ever earn comes from the customer you just sold. A two-step post-sale sequence captures it: send a customers-only thank-you offer the day the sale closes, then a review request 24 to 48 hours later. Both are automated, both trigger...
What is your business exit strategy?

What is your business exit strategy?

Business Exit Strategy Today we’re going to talk about the exit strategy for you and your business. We’re all racing through our days managing and taking care of family, our business, customers, employees, and vendors, and many of us don’t take the time to think about...
Why moving your business can hurt rankings

Why moving your business can hurt rankings

Why moving your business can hurt rankings Today we’re going to talk about why citations are important to your business and why moving or changing your business address, phone, or other info can damage the ranking ability of your Google Maps listing and your website....
Using marketing surveys to grow your business

Using marketing surveys to grow your business

All About Surveys Today we are going to talk about using marketing surveys to grow your business. One of the biggest mistakes business owners and marketers make thinking they know what their customers want. Like you’re a physiologist and had every one of your...