Case Study

    Solar Energy & Electrical Contractors

    Jamar Power Systems

    Case Study Details

    Client: Jamar Power Systems

    Location: San Diego CA

    Industry: Solar Energy & Electrical

    Website: jamarpower.com

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    Services Provided:

    • Local Search Engine Optimization (SEO)
    • Google My Business Optimization
    • Bing & Yelp Listings Optimization
    • New Website Design & Structure
    • Schema Markup
    • Google Search Console & Analytics Integration
    • Direct Mail Campaigns to Website Visitors
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    Mobile website screenshot of solar company

    Video Testimonial from Client

    Client’s Goals

    Jamar Power Systems (JPS) wanted their website to rank in search engines and produce leads mainly for their solar energy division. They also desired their website to be a better resource of information for prospects and customers alike as well as a tool their salespeople could use and refer to.

    JPS had very poor results from working with a previous SEO company.

    Website URL structure was poor, content was thin and of little value to the consumer, structured data had lots of errors, search rankings were nearly non-existent, and other issues plagued the website. Google My Business (GMB) and Yelp listings were not optimized or updated by the previous SEO company.

    We started with optimizing their GMB, Bing, and Yelp listings. Next we restructured the website URL configurations so the site made sense to search engines and was arranged by topic to empower search rankings.

    Thin and poor quality content was removed or consolidated to related pages and redirects put in place.

    City pages were and still are being created to help the site and company rank well in cities they service but do not have an office in. Calls-to-action were inserted in multiple places on every page.

    We recommended staff and building photos for the website to show prospects the people behind the company and JPS hired a photographer to shoot those photos. We optimized and inserted them into their website as well as their GMB, Bing, and Yelp listings.

    Later, we designed and developed a new website for Jamar Power Systems and began creating search-optimized content that takes visitors through the solar energy buyer’s journey.

    Results

    • 100% increase in website traffic
    • 500% increase in form submissions (leads)
    • 500% increase in phone calls from GMB (leads)

    Client’s Testimonial on Google

    Phil Edwards, Owner, Jamar Power Systems

    “Mark is extremely knowledgeable and easy to work with. He is able to breakdown SEO in a way the average business owner can understand.”