Case Study

Client’s Goals

Jamar Power Systems (JPS) wanted their website to rank in search engines and produce leads mainly for their solar energy division. They also desired their website to be a better resource of information for prospects and customers alike as well as a tool their salespeople could use and refer to.

JPS had poor lead-generation results from working with a previous SEO company.

Website URL structure was poor, content was thin and of little value to the consumer, structured data had errors, search rankings were not good, and other issues plagued the website. Google My Business (GMB) and Yelp listings were not optimized or updated by the previous SEO company.

We started with optimizing their GMB, Bing, and Yelp listings. Next we restructured the website URL configurations so the site made sense to search engines and was arranged by topic to empower search rankings.

Thin and poor quality content was removed or consolidated to related pages and redirects put in place.

City pages were created to help the site rank better in cities they service but don’t have a physical office in. Calls-to-action were inserted in multiple places on every page.

We recommended professional photos of the staff and company building for the website to show prospects the people behind the company. JPS hired a photographer to shoot those photos. We optimized and inserted them into their website as well as their GMB, Bing, and Yelp listings.

Later, we designed and developed a new website for Jamar Power Systems and began creating search-optimized content that takes visitors through the solar energy buyer’s journey.

Case Study Results

12 months timeline

228%

increase in phone calls from Google Maps

Client’s Testimonial on Google

Phil Edwards, Owner, Jamar Power Systems

Click here to go back to Case Studies Home